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The Estée Edit

By on July 1, 2016
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When Estée Lauder launched in 1946 their line of skin care products revolutionized the way women cared for their skin. For generations, Estée Lauder has been a department store makeup counter staple, and through many acquisitions has grown their brand to include many of the coolest beauty lines today.

Despite all of its successes, the brand has always been considered by some as your “mom’s” makeup. In an effort to reach an entirely new market of consumers and millennials, Estée Lauder has launched the Estée Edit exclusively at Sephora. The line was inspired by the social media generation and two of its tastemakers Kendall Jenner and blogger Irene Kim. The two even chose the guest editor items to recommend to consumers.

What makes the line so special? Well, for starter’s it’s definitely not your mother’s makeup. Not only are there skin care products, but makeup that fits into two categories which allows consumers to purchase and create looks based on their personalities. There is the Edgiest which is made of high impact and high pigment colors that make a bold statement or the Barest made of sheer washes complete with skin benefits to enhance ones natural beauty.

Another awesome feature is the packaging. A simplistic design of white or silver package with a blue paint splatter. A look that sets itself apart from the black, purple or nude packaging most products use these days. Because the line is inspired by the social media generation there are many additional features that enhance the use of the products including a series of How-To videos on EsteeLauder.com, and a hashtag to share users completed looks (#beautyattitudes). There’s also a really cool blue tinted Flash Photo Gloss which makes selfies even better by making teeth look whiter almost immediately.

The line hit Sephora store shelves back in March, but will be available on Esteelauder.com this summer. Below are some of our favorite items from the collection.

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Pore Vanishing Stick, Stress Relief Eye Mask, Late Night Eraser Brightening Eye Balm, The Blackest Liner, Skin Glowing Balm, Eyeshadow Palette, Flash Illuminator, Mega Chlorella Algae Cleansing Bar, Flash Photo Gloss

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