CW’s ‘See it Tonight, Stream it Tomorrow’ Policy Kicks Off Today
In an effort to combat piracy, the CW is about to dramatically shorten the wait involved in streaming episodes from its site. Until now, fans had to wait 3 days after a live broadcast before being able to steam repeat episodes of their favorite shows. From today that delay will be cut down to just 8 hours.
According to a report in Variety the CW implemented the policy change when research revealed that up to 20% of all streams online of CW programming were of the illegal variety, with levels reaching 28%-29% for “Vampire Diaries” and “Gossip Girl.” Additionally, 50% of that piracy occurred within three days of the premiere broadcast.
Despite a possibility that viewers may simply wait a day and watch online instead, the CW can at least be confident in the knowledge that those viewers are watching on a legal digital platform and not via Bittorrent.
Tonight sees the return of “The Vampire Diaries” and “The Secret Circle” – two shows which should provide some definitive results for the new model.