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CW’s ‘See it Tonight, Stream it Tomorrow’ Policy Kicks Off Today

By on March 15, 2012
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In an effort to combat piracy, the CW is about to dramatically shorten the wait involved in streaming episodes from its site. Until now, fans had to wait 3 days after a live broadcast before being able to steam repeat episodes of their favorite shows. From today that delay will be cut down to just 8 hours.

According to a report in Variety the CW implemented the policy change when research revealed that up to 20% of all streams online of CW programming were of the illegal variety, with levels reaching 28%-29% for “Vampire Diaries” and “Gossip Girl.” Additionally, 50% of that piracy occurred within three days of the premiere broadcast.

Despite a possibility that viewers may simply wait a day and watch online instead, the CW can at least be confident in the knowledge that those viewers are watching on a legal digital platform and not via Bittorrent.

Tonight sees the return of “The Vampire Diaries” and “The Secret Circle” – two shows which should provide some definitive results for the new model.