Drop Dead Diva Creator’s Message to Fans: “You Are Being Heard”
“You are being heard,” is Drop Dead Diva boss Josh Berman’s message to fans anxious about the future of the show.
Speaking to ScreenSpy this weekend, Berman described fan reaction to the news of the recent cancellation as “Unlike anything I’ve seen in my entire career.”
“I’ve worked on Mega-hits, like CSI and Bones, and while the fan base for Drop Dead Diva may be smaller — our fans are more passionate and vocal,” said Berman. “Fans have created petitions with thousands of signatures demanding Diva get a pick-up. Fans have also started Facebook pages and created YouTube videos in support of the show. And, since cancellation, Drop Dead Diva has been trending on and off Twitter. The fans love the show and they are committed to Jane’s journey. I’m so gratified by their support and I believe their activity on social media will help ensure the show finds a home.”
On January 15, 2013, Lifetime made the unexpected decision to cancel Drop Dead Diva after four seasons, a move which puzzled many considering ratings for the show had been trending upwards during its last season.
I asked Berman how efforts to return Diva to TV were progressing. “I can’t give you specifics,” he said. “But I can assure you that multiple networks have expressed interest in Drop Dead Diva. The series attracts more than 2 million viewers and our season 4 finale was up 35% from season 3. With these kinds of numbers on basic cable I feel confident we’ll return for another season – and probably more than that.”
The show’s fourth season ended on a spectacular cliffhanger which saw disaster strike Jane (Brooke Elliott) and Owen’s (Lex Medlin) wedding and the return (possibly) of the real Jane Bingum.
“I feel like all four seasons of Drop Dead Diva are leading up to season 5,” Berman reflected. “Without giving away details, it should be our best year yet creatively. Jane is a gorgeous, confidant woman who will get to shine.”
On the possibility of a fifth season on a new Network, Berman responded, “I have nothing but positive things to say about Lifetime. They put Drop Dead Diva on the air and they spent time and money marketing and nurturing the series. I’d love if Diva still returned to Lifetime but I’m open to whatever network wants us.”
So what can fans do to keep the conversation going? “Don’t give up,” said Berman. “Social media is a great way to be heard. Join our Facebook page and post messages. Go on MyLifetime.com and leave comments about the show. Follow me on twitter at @bermanjosh for updates and tweet your support of the show with #renewdropdeaddiva or simply #dropdeaddiva. You are being heard!”
Drop Dead Diva is created and executive produced by Josh Berman and stars Brooke Elliott, April Bowlby, Kate Levering, Jackson Hurst, Josh Stamberg, Lex Medlin and Carter MacIntyre.