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The John Lewis Christmas Advert Is the Perfect Antidote to 2016

By on November 10, 2016

John Lewis Christmas 2016

ScreenSpy readers in the UK need no introduction to the yearly Christmas staple that is the John Lewis advert.

The upmarket department store chain is famous for a once yearly advert that captures the spirit of the season in a short vignette.

This year’s effort, featuring Buster the Bulldog opts for a touch of whimsy, and probably won’t leave viewers sobbing into handfuls of soggy tissues like last year’s man on the moon either. In fact, we’d go so far as to call the latest installment the perfect antidote to the cynicism of 2016.

The first terrestrial TV airing will be this evening at around 9:15PM on ITV. The advert will launch with the hashtag #BusterTheBoxer.

Set to a cover version of the song One Day I’ll Fly Away, recorded by the British band Vaults, the two minute advert tells a magical, make-believe story of Buster the Boxer dog and his family at Christmas.

The advert tells the story of a little girl called Bridget who loves to jump. Her Mum and Dad buy her a trampoline for Christmas and hide it in the garden to surprise her with on Christmas Day. However, after dark, in a magical world observed only by Buster, a cast of wildlife animals emerges – two foxes, a badger, a squirrel, and a hedgehog – who discover the trampoline and have fun jumping. On Christmas morning, Bridget excitedly runs out into the garden to discover her present however Buster bounds past her and starts bouncing on her trampoline – she watches him wide-eyed.

As the story brings to life some of Britain’s most-loved wildlife, John Lewis has chosen The Wildlife Trusts to be this year’s Christmas campaign charity partner.

Craig Inglis, Customer Director at John Lewis said; “2016 has certainly been quite a year, so we hope our advert will make people smile. It really embraces a sense of fun and magic, reminding everyone what it feels to give the perfect gift at Christmas.

“Each year we work with a charity which fits our ad, and we hope this year’s campaign will encourage more children to discover a love of British wildlife and encourage support of The Wildlife Trusts.”

John Lewis will make a donation to The Wildlife Trusts from the sale of soft toys of the characters which feature in the advert. The retailer has also worked with the charity on a number of fun, educational tools which will be available online, to encourage more children to develop an interest in British wildlife.

If you’re new to the John Lewis advert experience we’ve included a collection of our favorites below this year’s offering.






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