Game of Thrones’ six-episode final season is officially set to air April 2019, HBO confirmed today.
The announcement came as part of the cabler’s launch of #ForTheThrone, a a multi-phased, global marketing campaign that will unfold over the months leading into the final season.
HBO tells us that the campaign will showcase the extremes the show’s characters have gone through in their quest for the Iron Throne, while encouraging fans to re-watch the series and potential new viewers to watch the series for the first time before the final season begins.
The campaign kicks off today on HBO’s social platforms with a #ForTheThrone retrospective video, featuring the most iconic scenes from the series thus far.
The video release will be followed by complementary character posters shared on Game of Thrones social media profiles, that highlight what major characters have done #ForTheThrone.
Twitter has also designed a custom emoji to celebrate the final season. Fans can Tweet with #GameofThrones, #GoTS8, #GoT, #ForTheThrone, or #PorElTrono to unlock the emoji.
In addition to an event-level outdoor marketing presence in New York and Los Angeles, Game of Thrones is taking over Grand Central Station beginning on November 27, with over 150 variations of the #ForTheThrone creative and including a limited edition run of 250,000 metrocards.
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